Privacy Policy

Effective Date: 1st August 2025

This Privacy Policy explains how Serendipity Tailormade Ltd, trading as Serendipity (“Serendipity”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards your information when you visit our website or engage with our travel experiences, products, and services.

We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.

1. Who We Are

• Company Name: Serendipity Tailormade Ltd

• Trading Name: Serendipity

• Company Registration Number: 07449868

• Registered Address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

• Email: mail@serendipity.travel

• Phone: +44 (0)203 397 4397

2. Information We Collect

We collect different types of personal data depending on how you interact with us.

a. Information You Provide

• Full name, email address, phone number

• Billing and delivery address

• Passport and visa information (if required for bookings)

• Health and dietary requirements (if voluntarily submitted)

• Travel preferences, emergency contact details

• Social media handles (if linked via Host collaborations)

• Payment information (handled via secure third-party payment processors)

b. Information Collected Automatically

• IP address and browser type

• Pages visited, time spent on pages, and navigation paths

• Device type and operating system

• Referral source (e.g., social media or influencer link)

c. Information from Third Parties

• Social media platforms (if you log in or register via Facebook, Instagram, etc.)

• Content Creators/Hosts who refer or manage group travel bookings

• Travel suppliers (accommodation, excursions, insurance partners)

3. How We Use Your Information

We use your personal data to:

1. Process and manage bookings and payments

2. Deliver tailored group travel experiences

3. Communicate trip details, updates, and changes

4. Respond to customer service queries and support needs

5. Send newsletters, marketing offers, or trip invitations (if opted-in)

6. Improve our website functionality and user experience

7. Comply with legal obligations and protect our business from fraud

4. Legal Basis for Processing

We collect and process your data only where we have legal grounds to do so:

• Consent – When you voluntarily provide information or opt-in to marketing

• Contractual necessity – To fulfil your booking and provide our services

• Legal obligation – To comply with regulatory or tax requirements

• Legitimate interest – To improve our services and prevent fraud

5. Sharing Your Data

We do not sell your personal information. We may share your data with:

• Travel suppliers (hotels, transport providers, activity partners)

• Content creators (Hosts) for trip coordination

• Payment processors (e.g., Stripe, PayPal)

• IT service providers (hosting, email marketing, analytics)

• Government or regulatory bodies (only when required by law)

All third parties are required to handle your data in accordance with the law and only for the purpose of fulfilling the service.