Cookie Policy

Effective Date: 1st August 2025

This Cookie Policy explains how Serendipity Tailormade Ltd (trading as Serendipity, “we”, “us”, or “our”) uses cookies and similar technologies when you visit our website.

We use cookies to ensure our site works properly, enhance user experience, analyze performance, and deliver relevant content and advertising. This policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They allow a site to remember your preferences and actions over time.

There are several types of cookies:

• Session cookies – Temporary and deleted when you close your browser.

• Persistent cookies – Remain on your device until they expire or are deleted.

• First-party cookies – Set by the website you’re visiting.

• Third-party cookies – Set by services embedded on the website (e.g. YouTube, Facebook, Google).

2. How We Use Cookies

We use cookies for the following purposes:

a. Essential Cookies

These are required for the basic functionality of the website, such as:

• Keeping you logged in

• Remembering your cookie preferences

• Enabling secure browsing

These cannot be switched off.

b. Performance & Analytics Cookies

These help us understand how visitors interact with our site and improve user experience. We use:

• Google Analytics (anonymised IP)

• Meta Pixel for campaign insights

• Session replay or heatmap tools (if active)

We do not collect personally identifiable information in these cookies.

c. Functionality Cookies

Used to remember your preferences, language settings, and customizations to enhance your experience.

d. Marketing & Advertising Cookies

These cookies help us deliver relevant ads and measure campaign effectiveness across platforms (e.g., Facebook, Instagram, Google Ads).

3. Third-Party Cookies

We may embed or link to third-party services such as:

• YouTube (for videos)

• Google Maps (for location guidance)

• Meta, TikTok, or Google Ads (for remarketing)

• Trip booking engines or affiliates

These providers may set their own cookies when you interact with them. We do not control their data collection practices. Please refer to their privacy policies for more information.

4. Cookie Consent

On your first visit, we display a cookie banner requesting your consent to use non-essential cookies. You can:

• Accept all cookies

• Reject all except essential

• Customize your preferences

Your choices will be remembered for 12 months unless you clear your cookies manually or change your settings.