Trip Styles

Guests are welcomed into the city with trays of mint tea, warm dates, and the scent of orange blossom drifting through the air. After private transfers, the group checks into a beautifully restored riad tucked inside the Medina, where mosaic-tiled courtyards and rooftop lounges offer an immediate sense of atmosphere and place.

The afternoon is left open to rest, explore, or create early content from the surroundings. As the sun begins to set, the group gathers on the rooftop for a welcome dinner featuring seasonal Moroccan dishes. Musicians play softly in the background while the rooftops of Marrakesh glow with evening light, setting the tone for the creative journey ahead.

The day begins with a traditional Moroccan breakfast of msemen pancakes, olives, and spiced eggs. With a local guide leading the way, the group ventures into the colourful heart of Marrakesh’s Medina. The souks are rich with visual and tactile inspiration: spice pyramids, hammered copper lamps, handwoven baskets, and deep indigo textiles. Each stall holds a story, offering lifestyle creators, designers, and storytellers a wealth of authentic content.

After lunch in a hidden riad café, the group visits an artisan embroidery cooperative or ceramic studio to meet makers and learn about their craft. There’s time in the late afternoon for rooftop journalling, product shoots, or small group reflection before a relaxed evening at the riad.

Today blends creativity and culture through curated, content-friendly experiences. After breakfast, guests visit a private home and garden just outside the city to learn about Moroccan architecture, garden design, and zellige tile work. This setting is ideal for thoughtful content, slow fashion shoots, or brand collaborations.

The afternoon centres around flavour and storytelling. A local cook welcomes the group into her kitchen for a hands-on class, teaching the secrets behind classic tagines, preserved lemon, and fragrant couscous. The scent of saffron and cinnamon fills the space as stories are shared over steaming pots and fresh flatbread. The evening is yours to rest, reflect, or work on edits beneath the soft lantern glow of the riad.

After a slow morning and farewell breakfast in Marrakesh, the group sets off for Essaouira by private vehicle. The drive is scenic and restful, passing olive groves, open plains, and glimpses of daily Moroccan life. On arrival, guests check into a breezy coastal villa where whitewashed walls, ocean air, and peaceful interiors provide a full sensory shift.

The afternoon is open for creative flow. Some may choose to walk barefoot along the beach, while others may prefer to journal by the sea or gather b-roll of the villa’s soft textures and light. Dinner is served al fresco with a focus on fresh fish, roasted vegetables, and lemon-infused grains. This is a night for breathing out, resting well, and reconnecting with your own rhythm.

This is a day to let your creativity lead. Begin with a group journalling session or light movement on the terrace, followed by a leisurely breakfast of fresh fruit, local honey, and warm flatbread.

Mid-morning, the group explores Essaouira’s historic port and medina. Blue boats bob gently in the harbour, seagulls wheel overhead, and the old city walls open into winding alleys filled with artisan workshops, art galleries, and spice stalls. It’s a photographer’s dream and a storyteller’s playground. The pace is unhurried. Guests can capture content, host mini workshops, or simply enjoy the sensory richness of the town.

After sunset, the group returns to the villa for a relaxed dinner and a reflection circle where content wins, challenges, and lessons are shared.

On the final morning, guests visit a nearby market for last stories, slow filming, and meaningful souvenirs. Expect embroidered cushions, handmade baskets, and beautifully imperfect ceramics that make the perfect background for stills or reels. The morning is light and reflective, giving everyone space to soak in the final scenes of Morocco.

Back at the villa, the trip ends with a farewell brunch served in the garden. There is time to gather feedback, exchange contact details, and make plans for future collaborations before private transfers return guests to Marrakesh for outbound flights.